Digital Strategy

Bring together best practices and creative ideas to make the most of digital channels. The digital landscape is changing constantly, and so should your digital strategy.

An effective digital strategy will:

• grow your audience

• increase engagement

• maximize efforts by using the right tools

• build brand identity and loyalty

portfolio

Health First Colorado app

Colorado Medicaid’s mobile app relaunched in August 2020. The relaunch included renaming the app, formerly known as PEAKHealth. The relaunch campaign included social media posts leading up to and following the launch, email blasts, integrating into existing email campaigns, and creating a sharing toolkit for partner organizations.

Superpedestrian.com

Superpedestrian’s scooter service was named LINK when it launched in 2020. In 2021, the company decided to rebrand the scooter to Superpedestrian. The company had two domains — link.city and superpedestrian.com — that needed to be merged into one site serving both the scooter service and the broader company. They also needed the site hosted on a platform that would make editing easer. I transitioned superpedestrian.com from Wordpress to Squarespace, designing and building the entire site as well as writing the copy.

Leslie Schill for Tompkins County

County Legislator Leslie Schill was elected in a March special election after announcing her candidacy just a few months before in January. She then had to run a re-election campaign for a June regular election. Her digital strategy included a quick turnaround for her campaign website, social media presence, and maximizing tools such as Constant Contact.