Communication Planning

If there’s a reason to communicate, you need a plan. A communications plan should include much more than a list of deadlines. Building your communications plan will include:

• identifying goals

• refining your main and secondary audiences

• developing key messages

• creating strategies with deliverables and timelines

Portfolio

Communications planning is pretty private stuff (you wouldn’t want your comms plan on the internet). Please ask to learn more about my experience in communications planning with work samples upon request.

LINK/Superpedestrian brand transition

I spearheaded the strategy and managed communications planning for Superpedestrian’s brand transition from LINK Scooters to Superpedestrian. This plan spanned eight months, included audiences such as riders, internal employees, and investors, and encompassed eleven strategies from transitioning our internal assets to preparing Customer Service for questions. This cross-functional plan involved internal stakeholders including Engineering, C-Suite, Marketing, and Government Partnerships.